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Aldi Accused of Stealing BabaBing Baby Changing Bag Design

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By Al Ferguson

Al Ferguson is the CEO and founder of The Dadsnet.

Published on 03/05/2019

Aldi, the supermarket giant, has taken off the shelves a nappy changing bag following accusations of stealing another company’s design.

BabaBing claims that a baby change bag sold by Aldi back in January has uncanny similarities to their own one which came out back in 2018.

What do you think?

Aldi Accused of Stealing BabaBing Baby Changing Bag Design, 106650516 51ce23da 37d4 46ee 897a b0e4188b4ba0%, daily-dad, gear%
BabaBing (left) and the Aldi bag (right)

The BabaBing bag retails at £49.99 and the Aldi bag was on sale for £17.99, clearly undercutting the smaller retailer.

BabaBing reached out to Aldi in January to say that its ‘Mani’ change bag was “identical or at least very similar” to a bag they were selling during a baby-product promotion. 

Bababing said the identical baby change bag from Aldi and even the internal items were the “same size and shape” as theirs. Even the design features were almost identical.

In response, Aldi told Bababing that their research indicated that “similar bags have been on the market for some time”.

Yet, they then said they would not be selling the product again in any promotions, “without any admission of liability”.

Nick Robinson, managing technical director at BabaBing, said: “It’s no coincidence, the number of features that are identical to ours – it’s not them designing a bag.

“In my view they’ve taken our bag and blatantly copied it.”

Obviously the Aldi bag came in at a lesser price but when asked, Bababing said:

“They’re not overpriced, they’re very competitively priced and the quality is far better than Aldi.”

An Aldi spokesperson said: “We aim to provide our customers with products of a similar high quality to the leading brands, but at a fraction of the price. 

“We sell a wide range of baby products that are hugely popular with parents and we will consider Mr Robinson’s views when planning future ranges.”

This hasn’t been the first case of high-street giants ripping off smaller, independent retailers with both Asda and Next losing cases against Scamp and Dude last year for stealing slogans and design.

These companies have ample budget for their own research, design and product development yet they still look to steal other companies designs.

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