Fashion icon and beloved toy Barbie has teamed up with the European Space Agency’s (ESA) only active female astronaut to inspire young girls into the science, technology, engineering and mathematics (Stem) field.
The collaboration sees Samantha Cristoforetti’s doll sent on a Zero-G flight and educational resources on space made available to parents and teachers. A portion of the sales from the Barbie will be donated to Women In Aerospace to inspire the next generation by creating a Barbie bursary for a PhD student.
The Samantha Cristoforetti Barbie doll is ready for liftoff in a helmet and spacesuit with patches representing the ESA emblem, EVA insignia, and the Italian flag. Girls need more role models like Samantha because imagining they can be anything is just the beginning. Actually seeing it can make all the difference.
Barbie has so far has 72 careers and has racked up a net worth of $45.2 million. This doll proves that women can do anything they set their minds to!