To many, life insurance is a bit boring and something that we tend to put off for as long we can. But, as a dad, when you have children and people that depend on you, it takes on a whole new level of importance.
A life insurance policy can be worth thousands or hundreds of thousands of pounds, but it usually comes printed on a throwaway piece of paper that gets shoved to the back of the cupboard or even lost – as is the case with over £1 billion worth of life insurance policies currently unclaimed in the UK.
Which is why online life insurance provider Beagle Street’s new customer initiative is so clever. Customers who buy a policy with Beagle Street are now getting their details on a piece of art that can be hung on the wall – or given to a loved one to hang on theirs.
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So while nobody ever wants to have to actually use their life insurance policy, it’s really easy to find if they do need.
There are some terrific artists involved too with artworks designed by the number one typography print-maker Anthony Burrill, Jessica Albarn (who is the younger sister of Blur frontman Damon) and creative duo Craig and Karl.
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A creative way to make something a bit mundane into something bright and valuable.
To find out more or to get life insurance go to beaglestreet.com/positive-prints/