Dad Collective

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Brands are moving away from influencers and celebrities, and more toward recognising the voices of everyday consumers. Everyday consumers who have a smaller, but engaged followings.

Dad Collective is TheDadsnet’s micro & nano influencer program that connects the smaller, but equally valuable, ‘dad influencers’ with brands looking to launch a product or run a campaign.

If you’ve landed on this page, it’s because we have recognised the work you’re doing on social media and invited you to sign with TheDadsnet and join the Dad Collective.

What happens now?

Well, the first thing is to have a read through the terms & conditions in the contract. It gives you all the information regarding payments etc.

You may have some questions, so we’ve answered the most common ones below but send us an email with anything we haven’t covered.

Can I still work with brands who contact me directly?

Yes. Dad Collective & TheDadsnet is not an agency that negotiates brand deals on your behalf meaning that you are completely free to still work with brands that you are in direct contact with. However, we have over 5 years experience in this industry. We know fee’s, t&c’s, briefs, expectations, and everything that comes with working with brands inside out. We may be able to get you a better deal. If you would like input from us, whether that’s a simple bit of advice or us to negotiate on your behalf, we’re open to that and will discuss with you on a case by case basis.

Can I leave the program whenever I want?

Yes. Should you wish to leave us, you can just send us an email letting us know you’ve changed your mind.

How often will opportunities arise?

Good question! We hope, regularly. But like with any new project, it may take time to build up. One thing you can do is help us spread the word via your social media.

What if I have a larger following on Facebook/Twitter than Instagram?

To start with, we’re focusing on Instagram and therefore basing our fee structure on your Instagram following. We anticipate opportunities cropping up that will involve your other platforms. As and when they do, we will discuss fee’s on a case by case basis.


If we’ve answered any questions you have, and you’d still like to sign up to Dad Collective, fill out a copy of the agreement and email it back to us and then fill out a few quick details using the form below.

It’s great to have you on board and we’re excited to see how this evolves and where it takes us all.

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