Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live.
Prams for Good brings together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
- To help poverty-stricken families both in the UK and across the globe.
- To improve physical, mental and emotional health and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
- To work towards a greener planet– reduce landfill by recycling the prams that have life in them yet.
How does the scheme work?
The Prams for Good campaign will work with a number of industry partners to take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK and overseas.
In addition to direct collections, the campaign partners are in discussion with pram brands and independent retailers across the UK, with the aim of creating a nationwide hub of drop off and collection points for the pushchairs, for ultimate redistribution to local charities.
The Prams for Good campaign is a collaboration between a number of UK based companies and charities.
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UK registered charity, Goods for Good, delivers overstocked goods donated by British industry and second-hand, pre-loved goods donated by the local community to vulnerable people and communities around the world.
Pushchair brand, Didofy, has spearheaded the campaign from, but the company has high hopes many pram and pushchair brands will join the campaign. Media partners are MadeforMums and of course, Dadsnet while Nursery Online are leading the nursery trade communication.
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If you’d like to get involved by either donating your pram or if you or someone you know are in need: ??????
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