When expecting a baby, parents will spend out getting the latest & most highly recommended products on the market. But a new report, from Public Health England, warns parents that some of those high street favourites, could, in fact, be the cause of cot death & SIDS.
Parents are putting babies at risk of cot death by using unnecessary sleeping ‘aids.’
Experts are urging parents to avoid cushioned sleep pods, nests, baby hammocks, cot bumpers, pillows and duvets. The new advice is anything that wedges or straps a baby in place could be dangerous and goes against safe sleep guidelines.
Apparently, 1 in 3 parents has purchased or considering buying one of these products, which are all sold by the vast majority of the high street stores.
The evidence shows that sleeping a baby on anything except a firm, flat, waterproof surface can increase the risk of sudden infant death syndrome (SIDS).
Figures state that on average around 270 babies lose their life to SIDS each year in the UK. And 91% of parents say that following the safer sleep guidelines is a ‘very important’ consideration when purchasing a product. (I’m a little baffled as to why that figure isn’t 100%).
It’s then in stark contrast that a huge 41% of parents have bought or are considering buying a product that fails to conform to that same safer sleep guidelines. Maybe this highlights the power of marketing.
The Lullaby trust, who conducted the poll mentioned above, says that it’s hard for parents to make informed decisions because manufacturers make “inaccurate claims” about the safety of their products.
They add, “for tired parents, any product claiming to help your baby sleep for longer might sound like a good idea. However, it’s normal for babies under 1 (or sometimes even older) to wake during the night”
They end by stating, “for safer sleep, you don’t need to buy lots of products or spend more on expensive items.”
Are we just complicating (and making it more unsafe?) our approach to parenting?
What do you think? Have you purchased any of these types of sleep product?