Wonky Veg Box from Lidl

Lidl’s £1.50 ‘Wonky Veg’ Box is Finally Being Rolled Out Across the Nation

The ‘Wonky Veg’ boxes are filled with fruit and veg that have become slightly damaged, discoloured or deteriorated but are still perfectly good to eat.

Lidl has this week announced that it will be rolling out its ‘Too Good To Waste’ fruit and veg boxes throughout its stores in Great Britain.

The boxes will cost just £1.50 and contain around 5kg of fruit and vegetables that although are slightly damaged, discoloured or deteriorated, are still perfectly good to eat.

Staff within stores will be putting the boxes together and will be made available for customers between store opening times and midday. After midday, any leftover boxes will be given to local charity through Lidl’s surplus food redistribution program, ‘Feed it Back.’

The Wonky Veg boxes are slightly different to other boxes sold by competitive supermarkets due to Lidl already selling misshapen items in its mainstream lines.

Lidl have been trialling the program since August having extended it to 122 stores. In that time they have sold more than 50,000 Too Good To Waste boxes and stopped over 250 tonnes of food going to waste.

Christian Härtnagel, CEO Lidl GB, said: “The positive feedback that we have received off the back of our trial has been incredible; from our colleagues who are showing so much passion for them, to our customers who were getting in touch from the get go asking where they could get one.

“We’re therefore really excited to be rolling the boxes out to all of our stores nationwide, and we’re really pleased to see that it’s also starting to be adopted by other supermarkets. 

“The really brilliant thing about this initiative is that, not only is it helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings.

“Additionally, it’s a great example of how we, as discounter, can utilise our lean and efficient business model to fulfil our mission to make good, healthy food more affordable and accessible, whilst acting sustainably.”

In 2017, Lidl committed to cutting food waste by 25% per store by 2020 and has underlined this further by committing to the Sustainable Development Goals’ (SDG) 12.3 target of 50% by 2030. 

And in 2018, the supermarket successfully completed the nationwide launch of its food redistribution programme, ‘Feed it Back’, connecting stores with local charities in partnership with the giving platform Neighbourly, enabling them to collect quality food surplus from the supermarket and putting it to good use.

Lidl are clearly taking the issue of food waste seriously and we applaud their current efforts to reduce wastage and support local charities.

Good work Lidl!

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