Having spent the last 4 years fully immersed in the parenting industry, I know better than most that there is a vast selection of products out there aimed at babies, toddlers, children, teenagers & parents, all aiming to achieve the same thing; to make parenting easier.
We all know, parenting is not easy. It never will be. And the best things in life aren’t always easy. As the saying goes; ‘Will it be easy? Nope. Worth it? Absolutely’
And parenting is no different.
When you’re planning for a baby, whether it’s your first or not, you have to try and cut through all the noise from the thousands of brands trying to get you to part with your precious money and make good, sensible, economic and valuable decisions on what to buy.
But how do you know?
Well, historically, you’d simply ask your friends and family. And you’d still do that now, but you’d also probably turn to real life parents that you can find on social media.
Recommendations from real-life parents who have been there, done it, used it, loved or hated it, are your best resource.
So that’s what Mamas & Papas have done. They’ve recruited a panel of parents to test, feedback, and share their products.
Introducing the Mamas & Papas Parent Approved Panel.
I was invited to help judge the 500+ applicants and whittle it down to just 10. A few weeks ago I headed up to Mamas & Papas HQ in Huddersfield to spend the day working through the applications to find the 10 very best parent panelists.
Ultimately, the purpose is for these parents to give you honest and authentic information on the Mamas & Papas product range, so I was keen to find people who were exactly that; honest and authentic.
After a long day, a lot of deliberating and plenty of pastries we chose the lucky 10. Well, it was actually 11 because we simply couldn’t get it any lower without drawing blood – and that wouldn’t have been the best way to end the day…
Those 11 parents are now beginning their 12-month journey working closely with Mamas & Papas to help you (YES, YOU!!!) make those critical decisions about what to buy and when to buy it by uploading various reviews to the special section of the Mamas & Papas website, as well as their own platforms.
With that in mind, here’s my recommendation… That you follow each and every one of them on their Instagram accounts.
@mumma_and_the_brood (Natalie Mafi)
@myweebuddy (Jennifer Birell)
@wonky_chic (nicky chow)
@lifewithkodabear (Patrizia O’Shaughnessy)
@atthelisles (Danielle Lisle)
@mamaandleoblog (Amy Hignett)
@Lookingaftermama (Emma Lewis)
@Themrsproject (Mirlah Richardson)
You’ll be seeing plenty of Mamas & Papas content & reviews on these parent’s Instagram accounts, which will be invaluable when you’re thinking about making a new purchase.
To celebrate the launch of these wonderful parent panelists, we’re running a fantastic giveaway with Mamas & Papas where you can win one of their amazing Acro Strollers.
To be in with a chance of winning, all you have to do is head over to our brand new Instagram page, find this picture, comment, like and follow.
All the terms and conditions can be found here, and we’ll be announcing the winner over on Instagram in 2 weeks time.
Once you’ve entered the giveaway, don’t forget to head over and start following the panelists!