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Organix Launch a Kids Snack #punkd

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By Al Ferguson

Al Ferguson is the CEO and founder of The Dadsnet.

Published on 26/07/2016

I recently had the pleasure of going to Organix HQ in Bournemouth. I turned up to be met by some delicious chocolate cookies, which certainly didn’t help with my ‘dadbod’ issues, but none the less I devoured my fair share whilst having a look around their amazing offices. I say ‘amazing’ because they really are; a space created that unites all staff and provides an environment where, whether you’re in the finance team, PR team or food development team, you’re involved in all the decisions.

This way of working and conducting business, I admire, and would like to re-create myself one day with The Dad Network. After talking with the managing director and head of marketing, it was clear how Organix have created such a business…

The Spirit.

The Spirit is what underpins Organix as a business. A set of values and visions that dictate how they go about creating healthy and delicious food for babies (& now children…) in a profitable and successful way. They pride themselves on ‘doing business’ in a unique way, because of their ‘Spirit.’

It was refreshing to hear the MD say that if they’re put out of business because the world of baby’s & children’s food had been revolutionised by all the other companies, their mission will have been completed. Sadly though, it seems they have a long way to go yet, to making sure that children have healthier diets.

As well as primarily wanting to provide babies and children with healthy snacks, Organix’s 3 main aims are these:

  • As a business, they want to show you can be successful by being the nice guy. If they can demonstrate it, others will follow, and if all our businesses are conducting themselves in this way, I imagine the world would look very different.
  • They want to keep it simple. I was staggered when they told me how many ingredients were in some of their rivals foods, compared to them. Some had up to 19 different ingredients, whereby Organix only have 5 or 6. It’s simple for parents to understand, which is half the battle when it comes to healthy eating.
  • They campaign for change. Do you remember Jamie’s Kitchen? That TV program where Jamie Oliver went round the world campaigning for healthier school dinners? Well, that campaign started when Organix commissioned and carried out some research and presented it to Jamie Oliver. Sure, he soaked up the credit, and why not, but the origin of that change, was Organix.

They create good quality food, empower parents and challenge governments to produce better policy. All sounds pretty good to me!

Oh, and let’s not forget their ‘No Junk Promise.’ They always say NO to:

  • Additives
  • Processed sugar & hydrogenated fat
  • Fillers
  • Genetic modification
  • Misleading labels

I think it’s fair to say that Organix seem to be on the ball, which in turn, gives all businesses, whether in the food industry or not, a bench mark to go by.

However, they didn’t invite me down to their HQ just to tell me about the Spirit. They had something even more exciting to share with me….

Punk'd Logo

Punk’d are a brand new range from Organix aimed at children. Long gone are the days where parents see Organix as a baby food brand; now, they’re a children & baby food brand. Taking what they do so well for babies, they have produced snack bars for older children too. With all the same nutritional goodness of the Goodies bars, they have been branded in cutting edge, trendy way and had the taste tailored to meet the needs of children it’s aimed at.

I was lucky enough to be one of the first people to try the bars and I must say, they did taste very good, especially the strawberry & vanilla flavour. I was also impressed with the branding and thought that it was on point to compete against the regular ‘kids’ snacks.

Punk'd Strawberry & VanillaPunk'd Cocoa & Orange

Their aim is get the new Punk’d range sitting in the snack aisle’s in the supermarkets, rather than the baby food aisle. That way they can really influence the diets of our children, for the better, too.

Recently, we held a birthday party for a bunch of hungry 4+ year olds, and laid out a spread of Organix snacks, including the new Punk’d bars. It’s safe to say that they were scoffed quicker than I could go and get a spare box! It was really interesting to see the mums & dads react to the new bars as well. They were all veteran Organix Goodies users, so when they saw the new Punk’d bars they were really interested.

It strikes me that once you’re hooked on Organix snacks for your children, you will be for life; and that’s no bad thing. You won’t find better!

A huge thumbs up for Organix from me and Ted. Good work!

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1 Comment

  1. Mel

    It was lovely to meet you at Organix HQ. What a day, full of inspiration, yummy food and great company!

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