The buzz surrounding Prime drinks has been inescapable, especially among the younger generation.
Here’s an exploration of what makes these beverages trend, and their suitability for children.
Prime drinks, introduced by internet sensations Logan Paul and KSI in collaboration with Congo Brands, encompass two variants: Prime Hydration and Prime Energy. They stormed the UK market with an array of flavours like Meta Moon and Blue Raspberry, garnering immense popularity among the youth.
Prime Hydration touts a health-centric composition with coconut water, minimal sugar, BCAAs for muscle enhancement, and a blend of electrolytes, vitamins, and antioxidants. On the flip side, Prime Energy is carbonated, infused with caffeine and sugar, promising an energy boost.
The Viral Wave:
The fusion of trendy flavours with the star power of KSI and Logan Paul propelled Prime drinks to viral status. Initially launched in the US, they made a grand entry into the UK, selling out almost instantly in stores like Aldi and Asda.
Suitability for Kids:
The core concern revolves around Prime Energy, owing to its caffeine content. In the UK, energy drinks are defined by a caffeine concentration of 150mg per litre or more, which calls for parental discretion when it comes to youngsters’ consumption.
Parents are urged to understand the distinct nature of Prime drinks. While Prime Hydration seems a healthier choice, the caffeinated Prime Energy warrants a cautious approach, especially for children and teens.
This comprehensive insight aims to demystify the viral Prime drinks, aiding parents in making informed choices in the trendy beverage terrain.