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Understanding Google Analytics – The Basics

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By Al Ferguson

Al Ferguson is the CEO and founder of The Dadsnet.

Published on 29/03/2015

Google Analytics is a bloggers most useful tool. However, it is almost a bloggers most confusing tool. I often think to myself that I would be better off deciphering hieroglyphics than aimlessly clicking on Google Analytics.

The basics however are not too bad to get your head round. Understanding Google Analytics is a really important aspect of blogging and one that can really improve what you do. This being said, I’ve struggled to find a Google Analytic Guide that paints a simple picture. As a result, I have taken it upon myself to create a basic Google Analytic guide. So I present to you:

Google Anayltics Explained: A 5 minute guide.
Understanding Google Analytics - The Basics, Google Analytics explained%, new-dad%

We’re by no means an expert on Google Analytics but what we do know might just be useful. We’d love for you to share this info graphic on your blog, if you have one. If you found it useful, then your readers might too. If you want to use it, just copy “n” paste this code:

 

<a href=”https://www.thedadsnet.com/2015/01/setting-goals-for-your-blog.html” target=”_blank” alt=”The Dad Network”><img src=”https://www.thedadsnet.com/wp-content/uploads/2015/03/Google-Analytics-explained.png” style=”max-width:100%;height:auto;”/></a>

We’ve also recently been asked about self-hosting. We’re big fans of self-hosting and think that every blogger should be! It brings plenty of opportunities that you might have otherwise. We’re with a great British company called Kualo. If you’re thinking about it, take a look at what they offer. Their prices are really good!

Understanding Google Analytics - The Basics, uk unlimited 468x60%, new-dad%

Other blogging topics you might be interested in are: (If you have any questions, leave a comment and I’ll do my best to answer them!)

Setting goals for your blog

9 Ways to improve your blog

How to increase traffic to your blog

Understanding Google Analytics - The Basics, magicmoments150x150 zps58f60c40%, new-dad%

Understanding Google Analytics - The Basics, ff62499c 0c17 4f0c 957b dd66222ababe%, new-dad%

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24 Comments

  1. Ashley Beolens

    Excellent stuff, very useful and something I’m now going to have to spend some time digesting (I hate that side of blogging).

  2. Rebecca Slinger

    Useful? Just a little! I am such a technophobe I look at my GA page and start panicking, I will read and digest, and hopefully get to grips.

  3. Penny Pincher (Dawn)

    Wow this is so useful and your information is very straightforward, this will help me tons. Thanks for posting this and I always wanted to know what a bounce rate was I had no clue!

  4. Coombe Mill

    Great post, I use analytics too and I also like Stat counter. #MagicMoments

  5. Jaime Oliver

    Anything thing that helps bloggers understand GA is fab in my book as it can be super scary!
    Thanks for linking up with #MagicMoments (sorry i am late)

  6. Michelle Reeves (bodfortea)

    What a great how-to guide to Google Analytics! Love the graphic and will be sharing widely as I know this will be useful to so many people. Thanks for sharing this at #sharethejoy too :)

  7. Kim Carberry

    I have Google Analytics installed but rarely look at it as I didn’t understand it.
    You have just put everything in plain English! Thank you!

  8. Martin Ricky

    I don’t have any problems understanding Google Analytics. I just have feeling that it misses a lot of my traffic.

    I use blogger as my platform and trust me I know that blogger stats are WAY off. But sometimes my blogger stats will say I have 1500 pageviews in one day, and my GA will say I have 150. There is just no way that I am getting 1350 pageviews from bots and all that other stuff. I just wish I had an accurate and true count so I could make my blog better…

    • Al Ferguson

      That is a big difference! Not sure what’s going on there but I will say that in my experience, analytics is much more accurate and when I was on blogger, I was disappointed. The difference was irritating – for me it was usually about half. So if I had 1000 views on blogger, in reality (according to analytics) it was 500.

  9. Thomas Jefferson Wedge

    I was so excited to see this as a topic. It has already been so useful to me; thank you! The app is awesome too btw. Love your blog! -Thom

    • Al Ferguson

      Thanks for your comment – pleased you found it useful. The APP is great isn’t it. Have a great day

  10. Pickinguptoys

    This is fab!I looked at it on the desktop site and my head exploded.I didn’t know there was an app so thankyou!!So much easier!

  11. Morgan Prince

    I love this guide, I’ve always found Google Analytics a little complicated. Thanks for this, promptly bookmarked! ;)

  12. Gemma_DMM

    Thanks for such a useful graphic! I still find it confusing.
    I want to go from blogger to self hosting too so doing a lot of googling at the moment!

  13. kelly

    Wow, i actually understood it !.
    Thankyou, it was a good read.

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